Costco Switches Back to Italian for Private Label – Ancient Corinth Olive Oil

Costco Switches Back to Italian for Private Label


I was reading the Costco Switches Back to Italian for Private Label article in the Olive Oil Times.

What is says is that Italian oil is hit by fraud, is more expensive and not as good tasting as the Greek but we they are going back to Italian because that's what people like to buy and think they bought the best.

Kudos to the Italians for managing to come on top with such bad odds but it is for sure time to think how to improve the image of the Greek oil.

 

 


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